Role: Design Director
Deliverables: Brand identity system, premium knife and accessory line design, product packaging, Kickstarter campaign assets
Key Responsibilities: Led the design direction for a new range of premium knives and accessories rooted in Japanese craftsmanship and modern functionality. Developed the brand's visual identity with a focus on precision, ergonomics, and aesthetics. Directed product design from concept through to manufacturing specifications.
Outcome: Successfully launched via Kickstarter campaign that exceeded funding goals, expanding Hinoki Knives' reach to a global audience. The product line continues to set the standard for both professional chefs and home cooking enthusiasts, combining high-quality materials with thoughtful, user-centered design.
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