Role: Experiential Designer and Lead Creative at Studio Messa

Deliverables: Multi-day women's activation at 383 George Street featuring Nike x AP Bakery collaboration, custom scent workshops, nail art experiences, beverage bar, retail capsule and florals stand. Three-day programme including catalyst event, Femmi partnership and public access periods.

Key Responsibilities: Designed spatial lighting and art direction for venue transformation. Created feminine atmosphere through soft lighting, curved edges and exposed textures balanced with raw concrete and LED elements. Developed lighting for beverage bar transitioning day to night, retail displays, bookable experience areas and vapour red departure tunnel. Coordinated external presence through street-level window decals.

Outcome: Delivered cohesive activation celebrating female runners through sport, style and culture. Lighting design reinforced "harder road" messaging while maintaining elevated, premium atmosphere throughout consumer journey.