Role: Experiential Designer and Lead Creative at Studio Messa

Deliverables: Multi-zone immersive brand activation for Nike MIND Sciences product launch during the 2026 Australian Open. Spatial design included influencer seeding suite with retail environment, conversation pit waiting area, laboratory-inspired locker room featuring hero product displays with illuminated nodes and fibre-optic installations, Walk of Champions transitional tunnel with stacked LED screens and theatrical red lighting, and tennis court-inspired arena showcasing the AO Pro collection worn by Alcaraz, Sinner, and Sabalenka.

Key Responsibilities: Led concept development through installation as lead designer. Designed experiential journey from pre-match preparation to on-court performance, integrating Nike MIND shoe sensory technology with varied textured floor surfaces throughout the walk sequence. Developed atmospheric environments using moody lighting states, haze effects, and digital content integration across multiple LED and mesh screens. Created visual merchandising displays and spatial storytelling that positioned Nike's athlete-first innovation within the cultural momentum of Melbourne's premier tennis event.

Outcome: Two-week private influencer activation (19 January – 1 February 2026) at Collingwood Yards, showcasing Nike's MIND 001 and MIND 002 footwear innovation through immersive, sensory-driven spatial experience that bridged product education with brand narrative.