Role: Senior Designer & Creative Lead at Ambience Lighting
Brief: Create an immersive installation for Ambience Lighting's Denfair sponsorship that demonstrates the Symphony aluminium LED profile range's design versatility beyond typical ceiling-mounted applications. Differentiate the booth within Australia's premier furniture trade show whilst showcasing the product's creative potential to designers and manufacturers.
Key Responsibilities:
- Interpreted the Symphony product name as creative direction, developing concept to link aluminium profiles with musical symbolism.
- Analysed musical imagery (triangles, staves, play/pause/stop symbols) to create sculptural forms that immediately communicated the music concept.
- Designed three abstract sculptures using straight aluminium profiles in unexpected ways, pushing the material's capabilities beyond standard architectural applications.
- Engineered custom joiners enabling four channels to meet at apex, solving technical constraints whilst maintaining design intent.
- Coordinated internal and external teams remotely during Melbourne's lockdown to deliver fabrication and installation on schedule.
Outcome: Created a standout Denfair installation that successfully demonstrated the Symphony range's design versatility and creative potential. The installation earned the 2020 LIT Lighting Design Award for Exhibition Booth Lighting and was featured in Frame Magazine's "10 Examples of Sculptural Lighting," validating the concept's originality and technical execution. The sculptures showed that aluminium profiles could transcend functional lighting solutions to become expressive design objects.
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