Role: Senior Designer and Lead Creative at Ramus

Deliverables: Comprehensive aquarium experience overhaul concept, thematic narrative framework, large-scale LED entrance wall with arch integration, interactive wayfinding map system, education room with LED wall and interactive touch table, companion tablet with custom housing and interactive content, integrated AV technology across three experience phases (Discovery, Exploration, Educational)

Key Responsibilities: Developed the concept to reimagine one of the Middle East's largest aquariums, improving audience engagement and dwell time. Designed three-phase experience: Discovery Stage with interactive puzzles and AV-enhanced Atlantis reveal, Exploration Phase with curated marine pathways, and Educational Component with multimedia presentations. Created immersive entrance with curved LED wall, interactive wayfinding map, education room with touch table, and companion tablet system with custom housing.

Outcome: Delivered comprehensive concept integrating AV technology with storytelling and education. The three-phase structure balanced entertainment, exploration, and learning through multiple interactive touchpoints. The proposal demonstrated how technology and experience design could revitalise a major aquatic venue while promoting marine conservation and education.