Role: Experiential Designer and Lead Creative at Studio Messa
Deliverables: Multi-room immersive pop-up experience celebrating 270th anniversary, daytime exhibition, evening cocktail events, boutique extension
Key Responsibilities: Led creative development for Vacheron Constantin's 270th anniversary, designing "The Quest," an immersive journey through seven zones exploring the Maison's pursuit of excellence. Created Heritage Room with ascending paper forms symbolizing time's evolution, Métiers d'Art space with spotlit craftsmanship graphics, and Quest Room finale with constellation ceiling and cosmic soundscape. Developed High Watchmaking interactive installation revealing timepiece components through sliding panels. Designed display environments for historic watch collection. Transformed daytime experience into elevated cocktail events with strategic lighting, logo projections, and premium catering. Extended narrative into King Street boutique with signature design elements.
Outcome: Delivered Sydney's flagship luxury watch experience at Machine Hall, celebrating 270 years of Swiss haute horlogerie. Design language featuring luminous gold, reflective surfaces, and sophisticated draping reinforced Vacheron Constantin's precision and elegance. Successfully accommodated 80-guest launch and subsequent 60-guest cocktail events with DJ entertainment and custom watercolor constellation experiences, creating memorable takeaways connecting astronomy, time, and craftsmanship.
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