Role: Experiential Designer and Lead Creative at Studio Messa
Location: Machine Hall, Sydney
Brief: Design and produce the Sydney iteration of Vacheron Constantin's global 270th anniversary pop-up, "The Quest," an immersive multi-room journey exploring the Maison's 270-year pursuit of excellence in haute horlogerie. Adapt the global creative framework for the Sydney market across both daytime exhibition and evening cocktail events.
Key Responsibilities:
- Led creative development and production of "The Quest" across seven experiential zones.
- Designed Heritage Room with ascending paper forms referencing archival documents and the Maison's founding in 1755, set against the signature heritage red.
- Created Métiers d'Art space showcasing the Maison's savoir-faire through spotlit craftsmanship graphics and display elements.
- Developed High Watchmaking room with interactive sliding panel installation revealing timepiece components and complications.
- Designed Quest Room finale with constellation ceiling projection and cosmic soundscape connecting astronomy, time, and watchmaking.
- Designed display environments for historic watch collection.
- Transformed daytime exhibition into elevated cocktail events through strategic lighting, logo projections, and premium catering design.
- Extended narrative into King Street boutique with signature design elements.
Outcome: Delivered Sydney's flagship luxury watch experience celebrating 270 years of Swiss haute horlogerie. The seven-room journey successfully communicated the depth and breadth of the Maison's legacy across craftsmanship, history, and innovation. Design elements extended into the King Street boutique as a semi-permanent installation following the activation.
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